Development of a new corporate design to do justice to the ongoing growth and increased international character of one of the largest market research institutes in Germany. The aim was to cement the newly defined market position long-term - and get the Psyma Group in shape for the future.
“Psyma” is short for psychological market research - and this fact features prominently in the new brand image: By portraying the two syllables “Psy” and “ma” in different colors, the very logo makes a statement. “Thought bubbles” now reflect Psyma’s special competencies. Because the professionals in the institute not only know what moves target groups on the surface, but also how they tick deep inside. And they’re expert at interpreting data from a psychological angle to gain serviceable results.
Development of a new slogan which embodies the claim that Psyma works day in, day out to find the best solutions for their customers: “Passionate people. Creative solutions.”
We are the brand and creative experts of the digital age. Our curious and interdisciplinary team develops outstanding ideas, high-quality design and successful implementations that excite our clients permanently. We pursue a simple philosophy: style wins.