Our “Live without Limits” campaign entered the winter season. The shoots took place in the breath-taking mountains of St. Anton, Lake Garda, the Dolomites, and Canada.
As “the athletic brand in the outdoors”, the consistent brand focus for adidas Outdoor in the fall/winter of 2015 was once again on high performance, and was played globally on all channels.
The campaign centered around versatile extreme athletes who push the limits in more than one discipline. Whether ski tours, freeriding, paragliding, trail running, or climbing—adidas is synonymous with top athletic performances, even in the great outdoors. And terrex, the high performance collection from adidas Outdoor, is as versatile as the athletes who use it.
Modern outdoor athletes are versatile and creative. They want to conquer mountains in completely new ways, combining different sports disciplines in their ascents and descents. Snow and cold weather don’t stand in their way. On the contrary: they’re part of the challenge. To meet this challenge, athletes require equipment which doesn’t weigh a single gram more than necessary, and which functions perfectly even in extreme cold or wet conditions.
We created imagery with a high recognition factor: the athletes were not lost in the vast mountain landscape; on the contrary, they constantly took center stage, conveying a sense of willpower and sheer determination.
“Live without limits” across all channels
Besides advertisements in special interest magazines, street advertising, online and social media campaigns, a strategy was also drawn up for competitions and events, displays, product talkers, tech posters, shop windows, cheat sheets, and tutorials for retailers to boost sales.
We filled the new adidas terrex magalog “without limits” with spectacular pictures, adventures from extreme athletes and new innovations. For the highlight feature of the magazine - a fold-out system in the middle of the catalog - freerider Tine Huber and ski mountaineer Jakob Herrmann visited our stilbezirk studios in Nuremberg to demonstrate the layering principle in ski wear. The upmarket magazine was available in climbing centers, sports shops, and at outdoor events.
advertisements, posters, catalog, POS material, events, videos, website, web banners, social media
consultancy, concept, text, imagery, picture composition, graphic design, screen design, programming, photography, video production