Development of a tool for POS and events. The task was to create an interactive brand experience - one which could be used for all types of sports and was playfully easy to use.
A mobile photo studio was used to draw the target group into the heart of the campaign. Photographed in front of a green screen wearing adidas outfits, participants were then transported by means of an automated process into a photo-realistic campaign setting - smiling proudly next to stars such as Lionel Messi or Bastian Schweinsteiger.
Every photo turned into a treasured one-of-a-kind - and a free gift to take home. The picture could also be downloaded from Facebook by means of a personal code, and shared with friends. This served as a disseminator and boosted cross-medial coverage.
The tool was used in ten cities in six different countries. From Paris to Warsaw to Zurich, it came into its own at various events such as the UEFA European Championship, the World Cup, the Champions League Final, and the Berlin marathon, and offered backgrounds such as the national German football team, FC Bayern München, or Lionel Messi.
“On the ball for adidas ...”
microsite, posters, banners, event, social media
consultancy, concept, graphic design, programming, photography, exhibition stand construction
We are the brand and creative experts of the digital age. Our curious and interdisciplinary team develops outstanding ideas, high-quality design and successful implementations that excite our clients permanently. We pursue a simple philosophy: style wins.