Development of a campaign for the new table tennis rubber TenZone Ultra. In the spotlight: the advantages of Optimized Contact Technology (OCT).
“Break your limits - control the extreme.” This was the slogan of a campaign which directly communicated the central benefits of this table tennis rubber: OCT opens the door to more extreme angles, extends the area of play and thus pushes the limits in the game. This slogan was dramatized in a memorable key visual and an elaborately produced commercial.
New rubber. New space.
Danish table tennis professional Jonathan Groth repeatedly smashes a virtual sheet of glass with his extreme returns. This virtual sheet of glass represented the boundaries of the area of play up to now - and showed how OCT opens new areas of play, gives players more grip and enables them to hit the ball powerfully.
adidas TenZone Ultra
advertisements, product video, microsite, social media, web banners, POS material
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