Full screen sliders put the spotlight on Alpina imagery. The website is responsive, making it an exciting experience, even on mobile devices.
The diamond is the dominating graphic element of the brand identity, with eye-catching recognition factor.
Flipping diamonds
and mountains in profile
Whilst the square dominates as a visual element for big brother uvex, Alpina uses the diamond as a recurring theme. This symbolizes a mountain—and is a constant companion to Internet users as they navigate the site. The diamonds flip and are animated. Active buttons also mirror the iconic blue of the Alpina brand.
Medien
website
Leistungen
consultancy, concept, text, screen design, programming
Linked riders
in eCommerce
The special characteristics and safety features of the latest products and innovations were showcased on the subordinate technology page. In a further section, riders from the Alpina team described their favorite equipment - with direct links to eCommerce.