Development of a new website, based on a completely revamped corporate design. The identity of the Alpinabrand was to remain in place as an online home worth visiting.
Alpina stands for fun sports which don’t necessarily have to end up being competitive—but simply celebrate recreational time and the group feeling. This philosophy is instantly evident on the new website: various themes such as key products, activities, and mission statements are mixed in a targeted manner, based on comprehensive social media integration—to create the big picture.
Full screen sliders put the spotlight on Alpina imagery. The website is responsive, making it an exciting experience, even on mobile devices.
The diamond is the dominating graphic element of the brand identity, with eye-catching recognition factor.
and mountains in profile
Whilst the square dominates as a visual element for big brother uvex, Alpina uses the diamond as a recurring theme. This symbolizes a mountain—and is a constant companion to Internet users as they navigate the site. The diamonds flip and are animated. Active buttons also mirror the iconic blue of the Alpina brand.
The special characteristics and safety features of the latest products and innovations were showcased on the subordinate technology page. In a further section, riders from the Alpina team described their favorite equipment - with direct links to eCommerce.
We are the brand and creative experts of the digital age. Our curious and interdisciplinary team develops outstanding ideas, high-quality design and successful implementations that excite our clients permanently. We pursue a simple philosophy: style wins.