Concept and production of “branded content” as part of a movie project - where the makers discovered freedom in the Andes in Chile.
Some projects develop dynamics of their own. In this case, the challenge was to create a movie to be shown for the first time in November 2014 at the “BMW Mountains” event in Munich. However, the original script, written for BMW freerider Roman Rohrmoser & friends, fell by the wayside somewhere along the 2,500 km route, when the crew - in the middle of nowhere - met a person who was living his own very personal dream out in the wilds of Chile.
It was high summer in Europe when directors Michael Neumann and Henrik von Janda-Eble boarded a plane together with professional skiers Roman Rohrmoser, Felix Wiemers, and Christian Reichenberger. Carting hundreds of kilograms of luggage with them, their firm intention was to produce a video entitled “Endless Winter” in the breath-taking scenery of the Andes.
The team traveled to Puma Lodge, south of Chile’s capital city Santiago. From here, they set off on numerous day trips by helicopter and discovered untouched slopes where no skier had ever set foot. Together with freeride World Tour winner Drew Tabke, the crew explored the snow-covered volcanos around Pucón. And finally they met an Austrian man who gave the “Endless Winter” movie project a new subtitle: El sueño de mi vida. 80-year-old Anton Sponar fulfilled his own personal dream of endless winter by becoming a ski instructor in both hemispheres - in Aspen in the northern hemisphere, and, on the other side of the world, in his very own ski resort in the Andes. Here he has found happiness in the simple life - and hasn’t missed a winter for more than 50 years.
“I had a dream - of owning my very own ski resort ...”
clip, landing page
concept, graphic design, storyboard, video production, photography
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