Development of a promotion and exhibition concept for the New Museum Nuremberg that offers a glimpse behind the scenes of the opera “The Ring of the Nibelung” directed by Georg Schmiedleitner.
In time for the completion of Richard Wagner’s “The Ring of the Nibelung” at the Nuremberg State Theater, we choose the museum space as a backdrop for our promotion and exhibition concept “Casting Shadows”. Using diverse multimedia features, we step it up a notch and shed new light on seeing, hearing and experiencing “opera”.
The scenery of the opera’s four parts “The Rhinegold”, “The Valkyrie”, “Siegfried” and “Twilight of the Gods” in the foyer of the New Museum Nuremberg gains center stage in our exhibition. Visitors have the chance to look behind the scenes during the promo initiative and feel the opera’s connection to the here and now.
behind the scenes
At the back of the stage scenery, multimedia sensory impressions are being used to orchestrate the highlights of the “Ring”: we can hear the Rhinegold Prelude with its magical, deep E flat, printed excerpts stress important passages of the masterpiece, interviews with the makers outline the musical motifs, audio recordings and video sequences cast light on the new production.
A cooperative music theater marketing concept
The multimedia promotion and exhibition concept is the result of close collaboration with the Nuremberg State Theater and those responsible for the new production: director Georg Schmiedleitner, scene designer Stefan Brandtmayr and dramaturg Kai Weßling.
The interviews with the makers highlight the importance of Wagner’s art for today and interesting connections to the here and now.
Dialog, Marketing, Event, POS/Exhibition, Print, Video
Strategy, Concept, Copy, Exhibition & Experience Design, Storyboard & Video Production