Development of a brand identity for the Nuremberg Convention. The aim: to present Nuremberg as an attractive location for congresses and conferences.
With its new visual identity, Nuremberg now rises above potential competitors. An abstracted key visual portrayed the world-famous historic centre of Nuremberg - complemented by an appropriate message: “Unique Profile. Unique Meetings.”
The elements of the claim stand for the magnetic appeal of the city and the extensive opportunities for diverse fringe events which it offers. The new brand identity was implemented across all media, thus giving the Nuremberg Convention a consistent profile on all channels - with high recognition factor. An image video was produced to convey the advantages of the city in an emotional manner. Here, Albrecht Dürer’s famous “hands” form a storyline which is both metaphoric and historic.
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