After entering the address or scanning the QR code, an animated 3D video began to play. This showed a domino effect, where all media forms acted hand in glove: a ball starts rolling—and links classic print media to online and mobile communication.
“Start the customer dialog ball rolling ...”
Cross-media assault
on the hearts of the target group
The mailshot, video, and microsite brought the message of the new trade fair straight to the hearts of the target group: cross-media is an experience - and mailingtage was unequivocally repositioned.
Medien
mailshot, corporate video, website
Leistungen
consultancy, concept, text, graphic design, storyboard, video production, 2D/3D animation, screen design, programming, pre-print stage