Development of a campaign for Fortimel Compact nutritional drinks. The aim: to solicit orders for free samples and increase brand awareness.
This was the first time Nutriciatargeted a campaign towards consumers. The calorific Fortimel Compact nutritional drink specifically combats age-related infirmity. Campaign highlight: three emotional video clips. Each video honed in on a different domestic situation and personal aspect of physical resilience. In this manner, the movies appealed not only to senior citizens, but also to their spouses or relatives. A microsite served as a central platform for all information and videos, which were promoted via Facebook, Instagram, YouTube, and web banners.
The microsite played a central role in the campaign. Potential customers were redirected here via social media and online advertising. Here, those suffering from age-related infirmity and their spouses and relatives could discover the ways in which Fortimel Compact helps older people live more active lives.
video, microsite, social media, web banners
concept, text, screen design, programming, video production, photography