Production of a tutorial on cow’s milk allergy, to complement the mailshot previously sent to 15,000 pediatricians.
Based on scientific studies and insights, a storyboard was created and discussed in detail with numerous experts. The aim of the video was to provide comprehensive information on cow’s milk allergy amongst infants and toddlers, which doctors frequently fail to diagnose, and for which the food company Nutriciahas developedNeocateas a suitable substitute.
A doctor, a mother, and her baby were cast for the respective roles and invited to a photoshoot in the company studio. The protagonists were than transformed into abstract figures via illustration, and digitally animated.
The interactive video was incorporated into a specially designed landing page, and led interested doctors through the tutorial in an entertaining manner. At the end of each section, respondents were asked to answer various questions in order to give the tutorial more practical relevance. At the end of the video, doctors were given a personal code to activate the Amazon voucher from the mailshot.
“For nine out of ten children,
a cow’s milk allergy
remains undiagnosed ... ”
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