Development of an advertising campaign for the acquisition of new customers. The campaign emotionally conveyed the “problem solving approach” taken by the market research institute Psyma, and thus engaged potential customers directly.
It’s time for your next step! This slogan communicated the objective of the campaign to perfection. Because the aim was to actively stimulate employees and decision-makers in market research departments to find out more about Psyma - and hence find the ideal partner for their next project.
Campaign highlight: The image video
How could psyma be presented in as unconventional a manner as possible - as a strong, approachable and reliable partner who works passionately to consistently find innovative solutions, no matter how complex the market research task?
It’s quite simple: two boys form a partnership to make their fondest dream come true and build a hovercraft—a symbol for complex market research tasks. Not an easy task. But with the right partner, even challenging goals can be reached. Exactly like in market research. The video was not only shown on the Internet and at trade fairs, but also used as an introduction for presentations, where it immediately attracted attention and a positive response.
All media redirected
to the landing page
At the heart of the campaign was the www.ihrnaechsterschritt.de landing page. Potential customers were drawn here via mailshots, emails, advertisements, and the corporate website. Here, users could watch the image video and find out basic information about Psyma’s extensive services - quickly, easily, and playfully. With just two clicks of the mouse, interested parties could then move on to the next step and send an email requesting further information, with no strings attached.