Development of a corporate design for the Seebacher printing works. The new brand image of the Austrian printing firm aimed to position the company as an expert for creative, customized solutions.
Seebacher is more than just a printer. Because brothers Gert and Klaus Seebacher regard themselves as experts for exceptional printing solutions - and firmly believe that "there’s no such thing as can’t". When customers come along with challenging tasks, they’re passionate about finding the perfect solution. And our slogan reflects this passion in a nutshell: "Gert & Klaus tüfteln's aus".
The Seebacher brothers are not only the eponyms for the company; they also play a key role in the running of the business. So as the experts, we let them do the talking and tell the story of the Seebacher printing works, and we showcased them as the protagonists of the brand image. Friendly. Competent. Personal. We were responsible for designing and producing the new logo, image brochure, mini folded brochure, website, business cards, stationery, vehicle signage, T-shirts and exhibition stand.
Small format, big impact
It all began with the idea of folding a large piece of paper such that it could fit into a trouser pocket. A special machine was required for these complex folds. The result was “S Format” advertising material, which opens new doors thanks to its compact size. The company’s paper folding expertise is also reflected in various design elements from the visual presentation, in which the folded form is always included.
Parallax scrolling website
Users can discover the philosophy and product portfolio simply and playfully by scrolling down the website. The company’s "S Format" highlight comes to life particularly effectively by this means, and takes centre stage on the website.