Concept, organization, and documentation of the uvex brand day in the Audi Forum in Ingolstadt.
The uvex brand day was initiated to mark the relaunch of the brand. It aimed to celebrate uvex with the top 200 international employees and strengthen internal awareness of the brand. The core message - “We are uvex” - communicated to each employee their own significance as an important factor for the uvex brand, and helped them to identify more strongly with the brand. In various presentations, the relevance of the uvex brand for a successful future was described, and the brand image process for the new corporate design was explained. DSV sport director Wolfgang Maier gave a lecture on the essential importance of protective gear in professional sports, and uvex athletes Anna Schaffelhuber, Roman Rohrmoser, and Sebastian Hannemann took to the stage as brand ambassadors. The commission not only included designing a unique visual appearance, but also shaping the multi-media presentations and documenting the event via photos and video.
The event was announced in various stages to heighten the suspense. First, a “Save the day” card gave notice of the date of the event - without naming it as the brand day. The invitation then disclosed the brand day and the meeting place, but not the actual location of the event. Not until guests had entered the shuttle bus on the day of the event itself was the secret revealed, and the Audi Forum named as the location. On the journey to Ingolstadt, various uvex videos set the mood for the brand day.
Shaping the multi-media presentations
A microsite delivered important event information
microsite, invitation, hand-outs, menus, brand book
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