The uvex brand relaunch was not only an opportunity to present the world with a new brand image - but also to convert the company’s own staff into brand ambassadors. The aim was to convey the brand’s mission statement graphically, enabling it to create a lasting impression.
The uvex brand was given an analog manifesto, presenting core company content such as the brand’s mission, vision, and values in an emotionally appealing manner in the uvex brand book. The significance and value of the brand are reflected in the quality design and finish of the book.
The brand book makes a strong statement for uvex: it helps employees to identify more strongly with the brand and enables them to internalize the brand’s mission statement in an enduring manner - so that they can then convey this actively and consistently to consumers.
No efforts were spared in the production of the book, which not only features two different types of paper, but also films, embossing, varnish, and a magnetic closure. The lavish design immediately underscores the particularly high brand value.
The basis was analog - but the brand book was nonetheless extended digitally. In a multimedia addition, the managing directors talk directly to their employees, summarizing core points and content from the manifesto in personal video messages.
The brand book is inspiring. At the official brand relaunch during the Brand Day, hosted in the auditorium of the Audi Forum, the book was introduced and presented to no fewer than 200 international managers.