For the first time in the history of the company, both business divisions in the uvex group were to be presented in a single video: the B2B uvexsafety business division and the B2Cuvexsports division.
We began planning this project in December 2015. The aim was not only to showcase top athletes together with engineers, but to do so at contrasting locations - from ski jump venues to refineries.
A global player in moving images.
After months of intensive filming, we were left with 22.5 hours of footage and 9.97 terabytes of data. This was compressed into a movie lasting just 3:21 minutes, which celebrated its première at the end of September 2016 in the Metroplex cinema in Fürth - watched by 600 select guests.
In a project of this magnitude, expertise and a keen eye for detail were not the only decisive factors: cost-efficiency was also paramount. In close cooperation with the uvex Sports Promotion team, dates with skiing champions such as Felix Neureuther, Vicky Rebensburg, and Hannes Reichelt had to be coordinated with the schedules of numerous other top athletes. When the 15 athletes and two set-ups finally came together at one location, filming was completed in record time.
From the start, care was taken to ensure that footage could be used for a wide range of marketing measures. Dozens of spin-offs and videos were cut and produced from the material. Clips were made for participating companies as well as for various product groups such as gloves, safety shoes, and special sports products. The main video and individual clips were shown in two language versions at points of sale and trade fairs. Images were edited for catalogs. A dedicated social media campaign was launched. The original audio tracks from the video shoot with the athletes were also edited and reused for high-quality content marketing purposes.
By the end, the project delivered impressive proof that a well-made video is more than just a video.
image video, social media, web banners
consultancy, strategy, concept, text, video production, storyboard