After 90 years of success on the market, it was time to give the well-established uvex brand a makeover. The biggest challenge was to do this in a consistent manner across all divisions of the company. After all, the uvex group is more than just a brand - and it comprises the divisions uvex sports and uvex safety, as well as uvex holding.
The first task was to conduct a comprehensive analysis, list and classify all requirements, and then draw up a catalog consisting of more than 100 individual measures. In order to ensure that the new uvex image was presented consistently and in keeping with brand values across all media, it was first necessary to establish some ground rules. Once these had been written down in style guides, templates were next created for numerous forms of media, to be used by all company divisions.
The global rollout within uvex holding, uvex safety, and uvex sports was planned long in advance and implemented with strong typography, powerful images, and lashings of creativity to portray uvex with fresh charisma as an innovative market leader for high-quality protective gear.
Style guides for print, digital, and video
We developed print, digital, and video style guides which can be used independently, as well as guidelines for a wide range of media, imagery, graphics, and technology presentation purposes. As a result, the established brand for protective gear now appears reliably across all channels and divisions in its new design.
The new corporate design was developed together with the Tom Leifer Design agency. To maximize economic efficiency, it was implemented as a running change process.
The overall image was reinforced and adapted to the requirements of contemporary communication forms. The new image rekindles the fiery nature of the brand, yet retains its origins and traditions.
corporate design, microsite, landing page, web banners, catalog, advertisements, posters, packaging, POS material