Development, design and production of the annual uvex calendar for the years 2016 and 2017.
90 years of uvex? Time for a retrospective: In the uvex calendar 2016, we take a look at the history of the most successful uvex athletes of the last few decades.
On the individual calendar sheets, we've created a juxtaposition of past and present athletes in one picture: the highlights of the success of the uvex athletes. On the cover, the laser-engraved 90 years logo together with the special neon orange color underneath create a premium-quality look.
"If you fight, you can win.
If you stop fighting, you have already lost."
In 2017, the uvex athletes are our heroes: the uvex heroes. On the individual monthly pages, we combine portrait shots with the athletes' action shots and focus on performance – and of course on the various uvex products. At the same time, we are showing a complementary, personal statement of the athletes regarding the topic "motivation".