For the launch of the uvex core range, our task was to showcase top bikers and celebrate their achievements across all media.
The uvex core range is close to our hearts. So we brought BMX, dirt, and trail & trial riders to the home turf of uvex. In a sandpit in Franconian Switzerland, we filmed and took photographs for three whole days to get enough material to wow social media, trade fairs and retailer websites with fascinating footage. The “Special Guest” on the set was the new and gloriously yellow biker helmet, HLMT 5.
We weren’t out to reinvent the wheel - we simply sent in a few diggers and dumpers, positioned our Red Epic cameras and drones, and then got the boys from the uvex core to do their worst. In the spotlight: Sebastian Meindl, Simon Kirchmann, Jasper Jauch, Konrad Höfer, Magnus Baumann, Marco Hösel, Max Schumann, Patrick Schweika, and Tim Ellenberger. Mimicking the easy eloquence of the lads, the video series was unofficially referred to as “Goin’ mountnbikin’” ...
“Our aim was to perform manic manoeuvres over the bumps,
to become famous ...”
image video, photo, social media
concept, video production, storyboard, photography
We are the brand and creative experts of the digital age. Our curious and interdisciplinary team develops outstanding ideas, high-quality design and successful implementations that excite our clients permanently. We pursue a simple philosophy: style wins.