Concept, design, and implementation of a campaign for the new uvex Racecollection. In the context of the Olympic Games in Sochi in 2014, our task was to turn uvex ski racing history into a digital experience.
For decades, pink and cobalt have been the iconic colors of uvex Race products - so of course they not only dominated this campaign, but also dominate the screen design of this historic microsite. The message “Time to write history. Again.” combines tradition with the present, and serves as a motto for the website, which provides a fitting platform for unforgettable successes and great athletes.
Close to these legends, the parallax scrolling effect showcases the latest top products in an impressive manner. Naturally, the website is responsive, making it an authentic highlight - even on mobile devices.
The colors of a champion
- time travel per video
“We made history. We made heroes. We made fast.” In the image video, this historic triplet contrasts in fierce colors with the present - and evocatively showcases the uvex Race collection.
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