Development of an image and PR campaign for uvex with top skier Felix Neureuther and the artist Blok, in which the helmet plays the lead role.
For the finals of the World Cup in Méribel in 2015, artist Blok painted an exclusive uvex helmet for Felix Neureuther, who wore it during the final race of the season. The helmet was then auctioned for the “Fit 4 Future” children’s charity. The project was filmed and promoted via a microsite and TV features.
Kick-off meeting with Felix Neureuther
The artist Blok met Felix Neureuther at the Olympic base in Garmisch Partenkirchen to discuss the design. Together, they selected personal events, memories, and important victories to immortalize on the helmet. Including places such as Garmisch Partenkirchen and Kitzbühel was just as important as including his dog Buddy or girlfriend Miriam.
Live session with Blok at the uvex exhibition stand during the ISPO trade fair.
Here, a further five one-off helmets were painted for auction.
consultancy, concept, illustration, screen design, programming, video production, photography