Development of a product campaign to demonstrate the mix’n’match principle of uvex JAKK PAKKs. The main emphasis was on the video shoot in powder snow and elaborate 3D post-production.
Style meets performance: professional freeskier Felix Wiemers as ambassador for the new uvex JAKK PAKKs provided the visual focus for our campaign. In spectacular action, he demonstrated that the new helmet and glasses combination is not only riddled with high-end technology, but also looks pretty damn good. And all colors can be mixed and matched at will - because appearances count!
Thanks to perfect weather conditions, our video and photo shoot generated impressive footage for the campaign. Waist-high snow, blue skies, and radiant sunshine created the perfect backdrop for Felix Wiemers to perform his superman front flip and draw flowing lines in the powder snow. 3D-animated product scenes were added to the video during post production to demonstrate the mix’n’match principle. We commissioned Franz Faltermeier for the photographs.
Fitting is one thing. Being a good match is quite another. The uvex JAKK PAKK does both—and in countless color combinations, making you look damn good on the slopes and in the wilds.
Makes a good impression in print, too
Our colorful design for the highlight pages in the retailer catalog caught the eye and provided detailed information on the technical features. The advertising concept for the special interest magazine combined action, technology, and style, filling the uvex high performance claim with life. We were also responsible for the JAKK PAKK trade fair presentation at the ISPO exhibition.