One helmet. Two faces. Lots of channels.
Thanks to the new uvex jakkyl hde - which can be transformed quick as a flash from a half-shell to a full-face helmet - enduro bikers can now enjoy good ventilation even on the steepest climbs, yet maximum protection on rapid descents. And thanks to our campaign, this transformation could be admired first-hand on professional biker Michal Prokop. From his energetic ascent to his breath-taking descent. And on all channels.
Up. Lock. Down. The basic principle behind the new and versatile Enduro helmet by uvex can be summed up in these three words. Because enduro bikers want maximum fun with minimum restrictions - whether they’re going up or coming down. Time and again. In a simple and entertaining manner, our scrollable microsite demonstrates just how easy it is to attach or remove the chin protector of the jakkyl hde helmet for the constantly alternating uphills and downhills. All users need to do is click on the “arrow down” button, and the screen instantly flips from uphill to downhill mode!
And to make sure the computer technology isn’t the only impressive feature, our video crew accompanied professional mountain biker Michal Prokop to Reschen Pass to show him in action. It was the ideal place to demonstrate the amazing adaptability of the helmet and the mountain biker. Because Reschen not only boasts challenging uphill single trails, but also steep, rugged downhill trails. In impressive pictures, underscored by graphics, the video showed the great fascination of enduro mountain biking—on the Internet, at trade fairs, and at points of sale.
Every mountain has two faces.
Just like the new uvex jakkyl hde bicycle helmet. Which is why our microsite shows an uphill and a downhill scenario for users to flip between. To activate the downhill mode, users simply need to press the “downhill mode” button. As soon as they lift their finger from the button, the screen flips automatically back to the uphill mode. Thus the user is drawn actively into the action, as triple UCI 4cross World Champion Michal Prokop demonstrates how quickly and easily the chin protector can be attached to the jakkyl hde helmet when you reach the top of the mountain - giving you instant full-face protection for the descent. An interactive product experience to make the heart of any enduro biker beat faster!