Time was ticking for the market launch of the new uvex p.8000 tour helmets. So we developed a campaign and microsite in record time—and completed the video and photo shoot in a single day.
The new uvex p.8000 tour helmet is a unique combination of a ski helmet and a touring helmet.
Despite its low weight and excellent ventilation properties, this innovative uvex product meets three certification standards—and is officially approved for skiing, cycling, and climbing.
For the campaign, we summarized this fusion of comfort and performance in a message with a high recognition factor: On tour with comformance ...
With so little time left to the market launch, we completed the photo and video shoot at a glacier location on a single day in September. And although the light and weather conditions were not foreseeable, we were able to showcase the uvex p.8000 tour loyally and with appropriate imagery–to the great delight of the customer and the budget.
Campaign across all channels
Besides web banners and a responsive microsite for all end devices, the campaign included extensive activities across all channels. The pictures and the image video were shown at trade fairs, points of sale, and on YouTube, Facebook, etc.–and, of course, the uvex p.8000 tour featured prominently in the new uvex winter sports catalog.
website, microsite, image video, exhibition stand, catalog, advertisement, POS material