For their respective winter sports, eyewear, cycling and riding ranges, uvex sports required B2B catalogs with much to offer. The challenge consisted in showcasing products and technology such as to give retailers the necessary groundwork for the new season - so that they in turn could explain the products to their customers.
We have been responsible for developing and implementing a concept for the retailer catalogues since 2010. Every year, our job is to convey the extensive spectrum of uvex sports. In doing so, we explain innovative technology in a comprehensible manner, showcase new products, and prepare editorial content - exciting stories about athletes and background information.
Nowadays, appearances count just as much as inner values in modern print material. So the seasonal catalogs are not only updated, but also include numerous extra features: besides special finishes such as embossed gloss, or unconventional fold-outs, we also deploy special index punching so that certain pages can be filed separately.
Side by side:
Innovation and emotion
Focussing on the message “protecting people”, new safety technology and innovations are photographed in exact detail and showcased stylishly against the backdrop of leitmotifs from current campaigns. Spectacular pictures of brand ambassadors such as freerider Felix Wiemers add an emotional angle to the content. “Behind the scenes” reports from production give the catalogs professional depth.
Technology in detail
Retailers can only help customers in proportion to their own level of knowledge. For this reason, new technology such as the revolutionary and adaptive octo+ or the adjustable Boa® is elaborately animated and explained as clearly and concisely as possible. Last but not least, the content is presented professionally on high-gloss paper.
We are the brand and creative experts of the digital age. Our curious and interdisciplinary team develops outstanding ideas, high-quality design and successful implementations that excite our clients permanently. We pursue a simple philosophy: style wins.