Development of a 360° image campaign on "cycling in the city" – for the product launch of the new uvex city helmet collection.
The metropolises of this world are discovering the bicycle: more quality of life, less status. And the beginning of a new era of urban mobility. The bike is not just a sports device, but also a symbol of independence. Reason enough for a safe companion: uvex. An insight that was poured into a 360° image campaign.
The city is yours
The new Hero products of the uvex city helmet collection were linked with different target groups or personas to show the advantages of the helmets in the regarding city environment: in image trailers, in the uvex online channels, in ads, in the catalog and of course at the POS. Along with the associated product category claim "The city is yours".
The four persona trailers and the image video, which perfectly showcases the various products highlights, were created in Hamburg on two packed but perfectly planned days: from the new uvex city light with integrated LEDs to the visor helmet.
Microsite going big
On the created microsites, we stage the new products down to the smallest detail – a website for every uvex city helmet, including wearing options and product feature presentations.