Take a great crew, fantastic athletes, a breathtaking scenery and a lot of love for nature. What you get: a campaign film that can only be described as an ode to the Emerald Isle.
For the outdoor outfitter VAUDE, we’ve set off for Ireland. In an adventure of high waves and endless landscapes, we’ve created the film »The stolen child« – a visual interpretation of William Butler Yeats' poem of the same name.
Together with graupause, pro snowboarder and surfer Aline Bock, pro windsurfer Lars Petersen and pro alpinist Max Kroneck, the stilbezirk crew explores the Wild Atlantic Way in Ireland. In our bag: VAUDE outdoor wear, a few tents, a couple of surfboards, a handful of SUPs, several mountain bikes and of course plenty of video equipment.
What was planned as the production of ordinary surf and bike impressions, evolves into a very special campaign film for web, social media and film festivals.
In harmony with the elements
»It's not just the land of potatoes, rain, and Guinness, you know. One of Ireland's best-kept secrets has been out of the bag for some time now: this country has world-class surf and bike conditions.«
That’s how local guide Warner Wilders welcomes our crew in Dublin. And he ended up being right: while the perfect waves make every surfer's heart beat faster, the MTB trails lead through proverbial fabulous forests with trolls or elves supposedly waiting behind every tree. Magical shooting conditions.
stilbezirk wins the silver dolphin with the campaign film »The stolen child« at Cannes Corporate Media & TV Awards 2018.
In front of a sensational scenery – on a beach just west of Sligo – we pitch our tents. You won't miss a wave here. Camping in the wet Irish winter? With the right equipment, a really great experience.
As luck would have it, we hear about William Butler Yeats, one of the most important poets of the English language. In his poem »The stolen child«, he describes the deep relationship between man and nature. A wonderful description of our own love of outdoor sports. And the foundation for the idea of dedicating our film project to the extraordinary poem.
The right voice for the voice-over isn’t long in coming: we meet Irish singer Cathy Jordan over beer and whiskey. Fascinated by her voice, we ask her to recite the verses for us. Goosebumps for the ears – and a film that can only be described as a sensual experience.